SEO Science or Art

SEOmoz recently posted about running a test that proved their thesis that nofollow PageRank Sculpting still works (while actually proving only issues with sample size & methodology). But the issue of "proving" things with SEO publicly is typically a misguided one.
It is so hard to control variables in tests, and even if you could set up a control test set many types would be isolated to Fictional words. But the issue with that is that the Relevancy algorithms can change based on your location, the location where a particular keyword is commonly searched from, how many other Competing there are results for that query (and what those other sites are changing while you test) , and whatever algorithm shifts happen in Google while your test is going on (like promotion of certain vertical databases, baking in new pieces to the Relevancy algorithms, improvements in related vocabularies, introduction of new penalties and filters), etc etc etcBut lets ignore all the above and pretend there is a way you can isolate variables or you notice something new and different and important. What happens when you mention it? Typically people tell you that you are full of crap, even when you are right.

 

 

Search Engine Optimization :: SEO

As you may well know SEO search engine ranking is dependent not only on onsite seo, nor is it solely off site seo, it is a combination of both. It requires a very dedicated path and systemic approach looking at all angles. We all know content is king and queen are left by proxy. But you can hardly start building links to a site that is not online and without massive resources at your disposal you can not possibly get enough links to be competitive at first start.
So you need links to show in the SERPs but nobody can link to you b / c they do not know you exist it becomes a catch 22 of sorts.
That's where great on page seo comes into play, in addition to a moderate amount of links to start your campaign and assault the SERPS (Search Engine Results Page). On page SEO points that need to be addressed are the title tag, the description and keyword tags, proper formatting, the use of CSS sheets, proper use of h1, h2 and h3 tags as well as a Myriad of other factors that must be considered . Not to mention the keywords you will target, a very important selection to say the least!

 

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